December 7, 2017
The EU-Brazil Green Business Forum event, held on 27 and 28 November in Sao Paulo, brought together 22 financial institutions and 70 Brazilian and European companies with the objective to uncover solutions for financing and boosting green businesses. One of the key drivers for hosting the forum was to discuss the main barrier, the lack of adequate funding for the development of technology and innovation projects, that Brazil faces in implementing changes established in the Paris agreement.
Low carbon agriculture, forest restoration, energy efficiency and energy generation were the topics of focus for the event, given that these areas are traditionally the most difficult to obtain funding and sustain business.
The European Union Ambassador to Brazil, João Gomes Cravinho, pointed out that “The European Union is committed to increasing the mobilization of international funding for climate action. The current collective goal of developed countries – to jointly mobilize US$100 billion a year between 2020 and 2025 – represents a figure considerably less than the billions of dollars a year needed to repair the consequences of disasters caused by climate change.”
For this event, Action and its local affiliates in Brazil conducted media relations in Brazil and Europe, designed the visual identity of the Forum and produced visibility materials. Over 20 journalists attended the event from top-tier Brazilia and international media, including Bloomberg SP and Reuters.