February 16, 2016
Action Kazakhstan is successfully implementing a public awareness-raising campaign for the promotion of energy efficient lighting for UNDP Kazakhstan. The Challenge – The transition to a “green economy” and the conservation of natural resources is one of the main challenges Kazakhstan is facing. Shifting to efficient lighting is one of the quickest, cheapest and most effective steps towards saving energy, reducing greenhouse emissions and ultimately, combatting climate change. The Solution – Action Kazakhstan partnered with both lighting supply and coupon companies, jointly developing a targeted discount programme to provide efficient lamps at low prices. Complementing the discount programme, Action implements a wide-scale visibility campaign, conveying the message that energy efficient lighting reduces electricity bills and contributes to the sustainable development of Kazakhstan.