Case Studies

Supporting National Human Rights Institutions as per international treaty bodies and UPR Recommendations

Action Global Communications worked in the Republic of Moldova to support and enhance the work of human rights institutions as per international treaty bodies and UPR recommendations. The project’s aim, is the promotion of inalienable rights. Emphasis was placed upon equality and non-discrimination in the country, with particular attention to the rights of women, minorities, marginalised and vulnerable groups.

To accomplish this, Action provided public relations and communications services for the Ombudsperson Office and Equality Council in the Republic of Moldova by means of focus groups. Action preceded these by assessing the Council’s previous and forthcoming communications campaigns, augmenting the old, as well as developing the new. Likewise, Action conceptualised the Office’s logo, designed novel promotional materials, and ran trainings for press officers and the Council’s staff.

Our Actions

  • Focus Groups analysis</li><li>Assessment of public image and description of the ongoing and upcoming communication activities/projects of the Equality Council and Ombudsperson Office</li><li>Communication Strategy and Action Plans conception</li><li>Development and implementation of two multidimensional public awareness campaigns on human rights and equality</li><li>Training of press officers and staff of the Equality Council and Ombudsperson Office</li><li>Logo conceptualisation for rebranding of the Ombudsperson Office</li><li>Design and production of promotional materials